CREATIVE DIRECTION, RETAIL OPERATIONS, BUYING, MARKETING, MEDIA STRATEGY, LAUNCH
‘From The Isle’ is the 2016 marketing campaign at Kildare Village, one of the collection of nine Chic Outlet Shopping Villages by Value Retail. The campaign encompasses education, fashion, food and culture and is focused on bringing Irish design, talent and identity to the fore.
The fashion cornerstone of From The Isle is Só Collective – a home for Irish fashion, design, craft, food and culture at Kildare Village. Só Collective takes its name from the Gaelic word ‘Só’, meaning ‘treat or luxury’. Só Collective launched in Spring 2016 and stocks over 80 Irish designers from across Ireland and beyond, both seasoned designers and the raw talent of emerging makers. Só Collective aims to communicate a contemporary vision of Ireland in all its facets, not only through its merchandise but through its execution, voice and identity.
Baluba brings our unique aesthetic and ambition to bear on ‘From the Isle’, from creative direction to marketing strategy and retail operations, Baluba has driven the project from conception to execution working closely with Kildare Village to develop the store concept and retail model. We project managed the interior design, brand identity, fit-out, retail operations, budget and buying functions for the store.
Baluba is also responsible for the programming and curation of the Só Collective cultural space and From the Isle cultural programme at Kildare Village to encourage a wider discourse on Irish design talent.
We have also guided marketing, PR and digital strategy and activation, from store launch concept, project and event management, monthly in-store talks, demonstrations and events.
From The Isle at Kildare Village continues in 2017 across the areas of culture, education, food and retail.