HARVEY NICHOLS – BUYING

Harvey Nichols is one of the UK’s most trusted brands, offering the world’s most sought-after luxury womenswear, menswear, beauty, jewellery, watches, food and beverages. Harvey Nichols is famous for its daring, witty and visible advertising campaigns, which appear on billboards and in the most influential monthly and quarterly fashion titles. It has also become synonymous with culinary expertise, from its carefully chosen wine bins to its standalone fine-dining restaurants, the most famous of which is at OXO Tower on London’s South Bank. Under the auspices of owner Dr. Dickson Poon, it has grown from its original London Knightsbridge operation to an international chain of stores. The latest store opened in the emerging territory of Baku, Azerbaijan in 2015. Baluba directed and launched the menswear and lifestyle components of this exciting project.